While media can be a convenient tool to convey news and information, it can also do much more to connect people in a personal and powerful way. Through stories of people we have never met, we feel connected. We may even be moved to look at the world differently. The real measure of the power of media may be on a small scale, one person at a time: in the pride a young person feels after producing a first piece for broadcast, or in our sudden recognition that the story we just heard leaves us feeling less alone. Through the media we witness stories that capture our dreams, define our fears, and restore our faith that in this complex world, we are connected to one another.
Sallie Bodie has worked with public broadcasting and non-profit programming for 15 years. She currently is on the consulting staff of Sound Partners for Community Health, a grant-funded project for public broadcasters and community partners. She has worked with the project since its inception in 1997, developing content for the Web site, serving as the weekly Web site news journalist, and providing training in public relations, marketing, and outreach. She is also project Co-Director for By the People: America in the World.
In addition to working with MasComm Associates, Sallie has provided outreach consulting services to WETA-TV and KCTS-TV. She offers project management, writing and marketing services to public broadcasting and corporate clients. Other clients include independent producers, the Kettering Foundation, and the Benton Foundation.
As the first Director of Outreach at National Public Radio, she developed and managed more than 25 outreach campaigns for local station involvement. Her first outreach campaign at NPR, Class of 2000: The Prejudice Puzzle, received the CPB Gold Award for Community Service. Recognizing that not all stations were equipped to undertake local outreach, she developed a station training program. The Public Radio Outreach Volunteer Expansion (PROVE) project trained public radio staff in the principles of effective community outreach.
Prior to working at NPR, Sallie held project management positions with the Smithsonian Institution and the Corcoran Gallery of Art.
She holds a BFA in Fine Arts summa cum laude from Ohio Wesleyan University, and a Masters in Human Relations from the University of Oklahoma.