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Past MasComm Projects
The New Medicine, a two-hour documentary that premiered March 29, 2006 on public television, explores a burgeoning movement taking place in hospitals and clinics across the country: integrating the best of high-tech medicine with a new attitude that recognizes it is essential to the healing process to treat the patient as a whole person.
Hosted by Dana Reeve, in one of her last public projects, The New Medicine suggests that medical practice in America may be on the brink of a transformation. As scientific findings reveal that the mind plays a critical role in the body’s capacity to heal, the medical community has begun to integrate this new understanding into effective treatment strategies that take Western medicine to the next level.
The Forgetting: A Portrait of Alzheimer’s is a 90-minute national prime time documentary that premiered on PBS on January 21, 2004. Based on the critically acclaimed book by David Shenk, The Forgetting provides a compassionate, all-encompassing look at this devastating disease that touches nearly every American family, weaving together the history and science of Alzheimer’s with powerful portrayals of families and individuals who have been affected.
By the People: America in the World is a coordinated effort to foster a diverse national conversation about America’s role in the world. By the People encourages television broadcasts and related community activities to enhance and inform local/national dialogue on critically important foreign policy issues, exploring why policies are made and why citizens should care. By the People has awarded a series of $5,000 - $20,000 grants to public television stations to develop programming and outreach activities in 2003 and 2004.
Search for a Safe Cigarette. MasComm Associates administered a grant program which funded nine public television stations to devise locally relevant programming and materials in conjunction with the October 2001 national broadcast of NOVA's Search for a Safe Cigarette. The program chronicled the tobacco industry's decades-long effort to create a “safer” cigarette.